I use my journalism experience to help you effectively use public relations and social media to build your business.

Whether you want to broadcast your own information or navigate a newsroom to get your story to the editors and journalists that cover your industry or cause.

Putting PR in practice

Sometimes it’s a press release, sometimes it’s photo or video support, sometimes it’s a press conference or a site tour. Despite the growth of social media, earned media – reporting by established outlets – is still an important, and cost-effective, piece of the puzzle to be known and trusted by telling your story through a third party.

Social media to secure your status

While the point of entry is as simple as having a smartphone and an email address, it still takes an investment in consistency through skilled writing and visual creation to make the appropriate social media channel an effective tool in your marketing efforts. I utilize my broadcast journalism experience and newsroom mindset to create, curate and engage an audience on social media so they are getting the kind of worthwhile information, or entertainment, they would come to expect from an organization they invest their time in following.

 

Think you may be underutilizing public relations for your business? Let’s chat.