Experience

Director of Marketing | CBRE Upstate NY | Buffalo, New York | February 2016 – present

CBRE Upstate NY, an affiliate office of CBRE, helps clients across Upstate New York make informed and strategic decisions about commercial real estate for their business.

I lead and implement marketing, public relations, and advertising initiatives to promote the professional services firm in collaboration with executive leadership and frontline sales teams.

I serve in a unique role balancing working “in” the business and “on” the business executing day-to-day operational needs like sales communications and research while proactively leading brand communications initiatives. I help the group of licensed independent contractors become known and trusted while providing their clients with best-in-class commercial real estate advisory and transaction services.

Leading a social media marketing strategy achieving 221% growth in followers of the company account over a three-year period through organic content
Advising members of the sales team on effective personal social media use, content strategies, and personal branding
Establishing a high standard of quality for cohesive elements of the marketing communications mix that tie the brand together through email campaigns, social content, sales collateral, business development proposals, direct mail, press releases, and events
Created processes to drive efficient turnaround of marketing deliverables
Launched a monthly internal newsletter to foster statewide engagement and collaboration
Managing databases used for research and operational purposes

Vice President | AAF Buffalo | Buffalo, New York | June 2017- June 2018

Secretary | AAF Buffalo | Buffalo, New York | June 2015 – June 2017

Board Member | AAF Buffalo | Buffalo, New York | July 2014 – June 2018

AAF Buffalo is the Western New York chapter of the American Advertising Federation. The group is a not-for-profit organization that brings professionals and students in the marketing communications field together for networking and professional development opportunities.

I served on the four-member executive board on the nonprofit for most of my time on the volunteer board of directors, overseeing AAF Buffalo’s strategic planning and decision-making activities to enhance networking and professional development opportunities in the marketing and advertising community.

Helped guide the club to a 66% increase in the general operating fund to improve programming and scholarship opportunities
Helped the club win 2017 AAF National Club of the Year along with 19 AAF Club Achievement Awards between 2016-2018
Increased the club’s paid membership by 48% (2014-2018) through focused outreach and emphasis on enhancing member benefits
Increased corporate memberships by 62% (2014-2018) and corporate member renewal rate from 47% to 75% (2014-2018)
Developed new revenue streams through sponsor outreach and monetization of the club’s job board
Increased the club’s social media presence organically across multiple channels: Facebook fans (+22%), Twitter followers (+51%), Instagram followers (+537%), LinkedIn group (+45%) [data between September 2014- March 2017]
Had a lot of fun

Primary committee involvement:

Programming – booking guest speaker presentations, event planning
Communications – social media management, email marketing, website/blog updates
Membership – campaign management, customer service
American Advertising Awards – communications support

Marketing Manager | EcoStar LLC | Holland, New York | January 2013 – February 2016

EcoStar is a pioneering manufacturer of eco-friendly synthetic slate and shake roofing tiles made of up to 80% post-industrial recycled materials.

I was responsible for all advertising, public relations and marketing for the roofing manufacturer, reporting directly to the executive team. This role primarily supported the firm’s national network of independent sales reps and company-trained contractors.

Enhanced EcoStar’s online presence through website management and social media engagement
Designed signage, sales collateral, direct mail, and product displays
Organized exhibition presence at industry events and trade shows including the International Roofing Expo and NAHB International Builders’ Show
Secured media coverage in Green Builder, Vineyard Style, This Old House, and NW Premier Builder magazines
Photo/Video: product photography, produced internal training videos
Identified advertising opportunities and created assets/artwork

Photographer/Videographer | Buffalo, New York | October 2013 – Present

I produce photo and video content for individuals and small businesses such as headshots, real estate photography, sports/action photography, and video interviews.

Media clients have included print publications such as The Sun (Hamburg, West Seneca, Orchard Park), WNY Football Weekly, and Bee Group Newspapers (Cheektowaga, East Aurora, West Seneca).

Marketing Coordinator – North America | Applus RTD | Buffalo, New York | August 2010 – October 2012

Applus RTD is a global provider of non-destructive testing and inspection services serving various industries (aerospace, oil and gas, manufacturing, petrochemical, power generation). Applus RTD purchased Quality Inspection Services in 2010.

As the marketing coordinator for North America, I was responsible for all advertising, public relations and marketing support for all Applus RTD offices in the United States and Canada while serving as the regional contact for the marketing communications group based in the Netherlands.

Coordinated and planned participation in 30 trade shows and events per year such as: Offshore Technology Conference, International Pipeline Exposition, NACE Corrosion Conference, SGA Operating Conference, WM Symposia
Coordinated efforts between business development and IT groups for Dynamics CRM implementation
Established a YouTube channel of informational videos about the service capabilities of a subsidiary averaging over 2,400 views per month
Wrote and published a quarterly internal newsletters (company and HQSE)
Managed the company website and regional social media accounts • Created brochures, sell sheets, and signage for trade shows
Researched prospective markets to evaluate the feasibility of expansion
Generated annual marketing budget for the region’s business development manager

Media Producer | Quality Inspection Services, Inc. (now Applus RTD) | Buffalo, New York | January 2008 – December 2009

Quality Media Services was the in-house media/marketing communication department of Quality Inspection Services, Inc. (QISI) which was purchased by Applus RTD in 2010.

Designed corporate communication and marketing materials for print, web and video targeting customers in industrial markets
Secured contracts to televise events for NCAA and USL W-League teams
Produced (shot, wrote, edited) features on student-athletes for Niagara University Athletics’ Niagara Sports Network
Edited promotional video projects for nonprofits and businesses
Videographer and editor for the weekly show Tee 2 Green which highlighted golf courses and related products/services in Western New York

Sports Producer | WKBW-TV | Buffalo, New York | August 2005 – October 2007

WKBW-TV is the ABC affiliate serving Western New York and Southern Ontario.

As sports producer I was responsible for sports segments during multiple newscasts each shift as well as special programming.

Managed live broadcasts from the control room in collaboration with the technical director to ensure the show or segment ran as close to plan within its allotted time
Selected newsworthy sports content for broadcast and station website
Wrote broadcast scripts and edited video packages and b-roll footage
Booked guests – analysts, reporters, and newsmakers – for nightly sports talk show
Coordinated videographer assignments to maximize coverage of local sports stories
Managed production of Super 7 Athlete of the Week feature highlighting area scholar-athletes
Produced weekly magazine format shows covering various local teams and topics
Videographer/reporter for high school sports and NHL coverage