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Marketing Manager  |  CBRE|Buffalo  |  Buffalo, New York  |  February 2016 – present

CBRE|Buffalo, an affiliate office of CBRE, helps clients across Western New York make informed and strategic decisions about commercial real estate for their business.

As the marketing manager, I lead the planning and execution of all marketing, advertising, public relations, and research initiatives for the firm:

  • Advertising & Sponsorships: identifying opportunities and creating assets/artwork
  • Communications: social media management, media relations
  • Digital Marketing: website management, email marketing
  • Property Marketing: microsite management, signage, brochure design, direct mail, location mapping
  • Research: tracking of comparable properties, location demographics, MarketView reporting
  _____________________________________________________________ Board Member |  AAF Buffalo  |  Buffalo, New York  |  July 2014 – June 2018

AAF Buffalo is the Western New York chapter of the American Advertising Federation. The group is a not-for-profit organization that brings professionals and students in the marketing communications field together for networking and professional development opportunities.

  • Vice President: June 2017-June 2018
  • Secretary: June 2015-June 2017
  • Helped the club win 2017 AAF National Club of the Year and 19 AAF Club Achievement Awards between 2016-2018
  • Increased the club’s social media presence organically across multiple channels: Facebook fans (+22%), Twitter followers (+51%), Instagram followers (+537%), LinkedIn group (+45%) [data between September 2014- March 2017]
  • Had a lot of fun

Primary committee involvement:

  • Programming – speaker booking, event planning
  • Communications – social media manager, email marketing, website/blog updates
  • Membership – campaign management, customer service
  • American Advertising Awards – communications support

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 Marketing Manager  |  EcoStar LLC  |  Holland, New York  |  January 2013 – February 2016

EcoStar is a pioneering manufacturer of eco-friendly synthetic slate and shake roofing tiles made of up to 80% post-industrial recycled materials.

As the marketing manager, I was responsible for all advertising, public relations and marketing support for a national network of EcoStar sales representatives and company-trained roofing contractors:

  • Advertising & Sponsorships: identifying opportunities and creating assets/artwork
  • Communications: social media management in conjunction with an agency partner, media relations
  • Digital Marketing: website management, email marketing
  • Graphic Design: designed layouts for signage, brochures, direct mail pieces, product displays
  • Photo/Video: product photography, produced internal training videos
  • Event Marketing: organizing participation at trade shows and other industry events

Highlights:

  • Earned recognition for EcoStar as the “Greenest Roofing Product” in Green Builder’s 2016 Readers’ Choice Awards
  • Established a program to track the quality of sales leads and inquiries acquired through various marketing efforts 
  • Enhanced EcoStar’s online presence through email marketing, inbound marketing, website management, and social media engagement

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Freelance Photojournalist  |  Bee Group Newspapers  |  Buffalo, New York  |  October 2013 – Present

Bee Group Newspapers is Western New York’s leader in the suburban newspaper field, publishing nine locally-edited newspapers in the communities surrounding Buffalo, New York.

As a freelance photojournalist I create images that are a fair and accurate representation of a situation in both content and tone to illustrate the newsworthy events happening in the community.

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 Marketing Coordinator – North America  |  Applus RTD  |  Buffalo, New York  |  August 2010 – October 2012

Applus RTD is a global provider of non-destructive testing and inspection services serving various industries (aerospace, oil and gas, manufacturing, petrochemical, power generation). Applus RTD purchased Quality Inspection Services in 2010.

As the marketing coordinator for North America, I was responsible for all advertising, public relations and marketing support for all Applus RTD offices in the US and Canada while serving as the regional communications contact for the marketing communications group based in the Netherlands:

  • Advertising & Sponsorships: identifying opportunities and creating assets/artwork
  • Internal Communications: published quarterly newsletters
  • Digital Marketing: website management, social media management
  • Graphic Design: brochures, sell sheets, signage
  • Experiential Marketing: coordinated participation in 30 trade shows and industry events annually
  • Research: drafted market research reports to evaluate the feasibility of expansion, researched data from Industrial Info Resources and CDCNews
  • Budgeting: generated yearly marketing budget for the region’s business development manager

Highlights:

  • Earned recognition to the Houston Chronicle “Top Workplaces 2012” list
  • Established a YouTube channel of informational videos about the service capabilities of a subsidiary averaging over 2,400 views per month
  • Coordinated efforts between business development and IT groups for Dynamics CRM implementation

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Media Producer  |  Quality Inspection Services, Inc. (now Applus RTD)  |  Buffalo, New York  |  January 2008 – December 2009

Quality Media Services was the in-house media/marketing communication department of Quality Inspection Services, Inc. (QISI) which was purchased by Applus RTD in 2010.

  • Designed corporate communication & marketing materials for print, web and video targeting customers in industrial markets
  • Secured contracts to televise events for NCAA and USL W-League teams
  • Produced (shot, wrote, edited) features on student-athletes for the Niagara Sports Network
  • Edited promotional video projects for nonprofits and businesses
  • Videographer and editor for the weekly golf show Tee 2 Green

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Sports Producer  |  WKBW-TV  |  Buffalo, New York  |  August 2005 – October 2007

WKBW-TV is the ABC affiliate serving Western New York and Southern Ontario.

  • Selected newsworthy sports content for broadcast and station website
  • Booked guests for nightly half-hour sports talk show
  • Coordinated shooting schedules to maximize and beat the competitor’s coverage
  • Managed production of Super 7 Athlete of the Week features
  • Produced weekly magazine format shows covering various local teams and topics
  • Videographer/Reporter for high school sports and NHL coverage

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